Move over donuts, get out of the way average cup o’joe, there’s a new kid on the street.

The Street Sweets Truck

Launched in June 2009, originally as a dessert truck and catering company, Sweetery’s mobile bake shop specialized in seasonal sweet treats like ice cream sandwiches, cupcakes and their signature item, the one-of-a-kind macarella (two coconut macaroon cookies sandwiched around nutella). Soon after their launch, they realized that they were onto something powerful. Recognizing that they could attract thousands of guests through the allure of delicious treats as a way to promote a client's product, brand, or service, Sweetery's transformation from a simple food truck into a full-service experiential marketing company was starting to take shape. They expanded their services to include custom truck wrapping, mobile tours, as well as event marketing services that included social media promotions and press relations.

In less than 4 years, Sweetery has produced 100+ marketing events, customizing their food truck to call attention to their client's unique marketing message. Major brands such as American Express, the Food Network, Yahoo, Godiva, Macy’s and MasterCard just to name a few have come to Sweetery because they recognize that we’ll identify their marketing goal and produce extraordinary results. Today, Sweetery is one of NYC’s top experiential marketing companies, specializing in full service mobile marketing tours and multichannel promotional vehicle campaigns.

Why Should You Trust Sweetery with Your Brand's Promotional Campaign or Your Corporate Event?

We get it

We have over 20 years of marketing experience. We understand your needs. We speak your language. We'll give you measurable results.

We're connected

We'll promote you across our social networks and pitch your event to our influential media contacts.

We're ideas people

We excel at providing creative, "outside the box" ideas that result in memorable experiences and superior brand alignment.

We care

Service is paramount at Sweetery. We strive to build strong, lasting relationships with our customers and our clients.

We never stop

We don't subscribe to the 9-to-5 mentality. We never take no for an answer. We get things done.

Contact us today to find out how Sweetery can help build awareness for your brand.

About our Truck

The Sweetery truck, codename CHOPPER (after Grant’s beloved Labrador Retriever), is a mobile bakery with a professional and beautiful kitchen designed by owners Grant Di Mille and Samira Mahboubian. Large windows allow you to see right into the kitchen where goodies are baked fresh daily with the truck’s own self sufficient power source. The fun, attention-grabbing 360° exterior graphics can be spotted from even the highest building, and most importantly, Extremely CLEAN and well maintained throughout.



Prior to dedicating twenty-four years to his career in advertising as a highly successful new business developer/Director of New Business Development, Grant reminisces about his childhood and summers spent in Italy, where he recalls the scent of warm croissants (called Cornettis) stuffed with the most incredible fillings, permeating the air, my vision was to build a mobile bakery, exceptional on every level, providing an alternative to the same old, pre-packaged offerings found virtually on every corner. Sweetery’ goal is to fill New York streets with the delicious aroma of freshly-baked sweets.


A former Director of Marketing, having spent 20 years at her profession (twelve of which at Polo Ralph Lauren) Samira recollects growing up in her mother’s kitchen, and uses family recipes for many of their scrumptious sweets. I’m excited to offer the sensational flavors that I grew up on to satisfy people’s cravings whether it’s at the start of their day, a bite at lunch, or just for a quick pick me up at anytime.