Sweetery is not only NYC’s best dessert truck and event catering company, we’re also a full-service experiential marketing agency.
We create unique, interactive mobile experiences that engage all the senses, attract attention, and strengthen your brand’s relevance to the consumer. Companies all around the world are turning to food trucks to promote their products through experiential marketing.
Wait - so a food truck can be used as a sales and marketing platform? That’s right! With eye-catching custom wrapping and effective branding, a food truck is the most creative, high impact (and practical!) promotional tool for sampling and retail promotions. Trucks are ideal and cost-effective solutions for companies looking to test out new markets, launch a new product to a targeted consumer, or cater to private gatherings, fundraisers or other social events. You can also use a truck as a mobile billboard, driving brand awareness and building buzz around your company, project, or product. Mobile businesses allow for a more personalized interaction with your customer base which, in turn, increases brand loyalty.
With Sweetery, you can enhance your marketing strategy by customizing our food truck, effectively turning it into a promotional vehicle for your brand. We can also arrange for an entire fleet of trucks to be custom-made and wrapped with your company logo and branding, be it for a one-time event, or for a month-long cross country mobile marketing tour. In addition to traditional promotional vehicles, we can also arrange 3D glass (or see-through) trucks - mobile showrooms for brands seeking head-turning publicity for their product!
Over the last few years, Sweetery has executed over 100 successful marketing events for some of the nation’s most recognizable brands and in sectors as diverse as retail (Target, Nike, Bloomingdales), media (HBO, MTV, Food Network Channel) and banking (Visa, Mastercard, American Express) just to name a few. We partner with companies big and small that want to solicit authentic and lasting engagement with their target consumers.
At Sweetery, we define consumer engagement as a rewarding and positive experience that goes beyond the instant gratification of a free sample giveaway. Engagement carries over to the digital space with social media, today’s “word of mouth.” Sweetery helps you connect with your consumers online, by making your brand relevant to people’s everyday conversations. We’ll help you put together a social media marketing strategy that favors personalized one-on-one interaction over one-size-fits-all mass advertising.
Looking to increase media awareness of your brand’s event? Sweetery has a dedicated and experienced in-house PR team that can reach out to local (New York) and national media contacts to secure online, print and broadcast media coverage of your event.
From the initial event conceptualization through execution, social media awareness, media buzz building and ROI measurement, your project will be handled with great attention to detail by a team of marketing and event professionals with years of experience. We’ll work closely with your team to put together a cost effective, one-of-a-kind marketing event that drives awareness and delivers results.
So contact us today to learn more about our mobile marketing campaigns and request a price quote for your brand’s project!